To refresh a Toledo area classic with a modern and crisp new identity.


We started by rethinking the way Battery Wholesale was perceived in the market. This led to a complete redesign of their logo.  The idea of an established local company being an industry leader in powering vehicles and portable devices of all styles was unknown to many. From there we switched out vehicle graphics and signs. We customized employee apparel. Plus we put into effect a social media plan.

Battery Wholesale started in 1983. This 2013 branding re-launch lined up with their celebration of 30 years in business. This achievement was highlighted by a strategic marketing campaign that included scheduled social media posting, print collateral and outdoor billboard ad placement.