AD MEDIA PURCHASING
Advertising media is used for communicating a promotional message. Examples include online banners, radio spots, billboards, television advertisements or in print media, ads in newspapers.
Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps.
An ad campaign is a set of advertisements that revolve around a single message and are intended to achieve a particular goal and a return on investment (ROI).